Marketing Analytics Work

DIGITALY uses Tableau for measuring, managing, and analyzing marketing performance to maximize return on investment (ROI).

One of the basic questions B2B content marketers ask is how effective is my content in relation to my business goals. The answers help in determining what to promote and which topics to write about next. In this case, we provided a bubble chart that places the posts on the grid and describes 3 parameters for each post: traffic, conversion score (how many times it participated in the customer journey), and a number of conversions.

MONAG Apparel is a manufacturer and importer of children’s apparel & clothing. MONAG specializes in premium quality blank apparel for children and adults. Monag provides a large selection of premium quality apparel for newborn, infant, toddler, youth, ladies & men.

Due to it’s large catalog, the number of distribution centers, and complexity of an eCommerce site, there were multiple challenges to establish the basic performance metrics to compare this year’s performance to last year’s in these areas: sales, units, gross margin, and variance, as well as new store analysis. Once we achieve the milestone, we fine-tuned the advanced metrics for industry related performances.

Creative Video Production Co. uses Qlik Sense for Online Storytelling. Art and technology work together to excite customers and make people act.

That’s where and how the story has begun. Highering AI’s Qlik COE (center of excellence) team worked with the highly creative client team to not only familiarize them with self-service capabilities of Qlik Sense, but we also leveraged the Qlik Sense’s data storytelling features to enhance CVPC’s outreach.